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In the 2010s, Coca-Cola faced widespread criticism over its role in global health trends. In response, the company supported a series of “independent” studies that emphasized physical inactivity as a primary driver of obesity. Later-released emails showed that Coca-Cola had been closely involved—providing funding, shaping research priorities, and engaging with policymakers, including in China. When these relationships became public, the initiative was formally discontinued, and related efforts w