DAM platforms improve brand management, but your efforts will go nowhere without formalized processes. Maturity models are popular because they help organizations assess the state of their critical ...
http://www.executivebrief.com – As project management methodologies became standardized, the pressure on information development practitioners to establish ...
Our final discussion in this brand management series looks at impact: the ability to measure how digital assets can influence brand success. “Results are what you expect, and consequences are what you ...
Many organizations start with grand ambitions to automate their processes and find their reality falls short of their expectations. According to McKinsey, just 55% of large organizations report ...
The Carnegie Mellon Software Engineering Institute’s Capability Maturity Model (CMM) describes organizational maturity as “continuous process improvement based on many, small evolutionary steps rather ...
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