While most American women walk down the aisle on their wedding day in a white dress with a soft, romantic makeup look, Indian brides walk the aisle donning traditional outfits in vibrant colors with ...

A pop culture enthusiast, Konika is a beauty writer who loves exploring all things makeup and skincare. She has previously written for publications like Grazia India. All the modern brides are ...

With the country’s cosmetics industry projected to grow to $20 billion by 2025, brands are leveraging innovative strategies and collaborations to meet the high expectations of modern brides The Indian ...

Planning for your wedding day is no small feat, as it is a grand celebration of tradition, culture, and personal style that remains with you forever. From the bride’s wedding lehenga to the choice of ...

Planning bridal makeup can feel overwhelming. Between outfit trials, jewellery decisions and endless Pinterest scrolling, it’s easy to feel stuck. But what if you could actually see your dream bridal ...

A popular makeup artist and digital content creator has left the internet both impressed and unsettled after sharing a video of herself applying traditional Indian bridal makeup, on a silicone face ...

Brides gear up for this year's approaching wedding season with a flurry of celebrations, festivities, and all-important makeup looks. This season is all about a natural glam look with a pop of colour ...

If you’re a TikTok regular, you’ve no doubt noticed the rising trend for “Asoka” makeup. Originating in India, it draws its inspiration directly from the traditional look adopted by Indian brides on ...